Summative Task- Part B- Shania

Design and Render a Company Emblem

I decided to choose for the summative task part b to design and render a company emblem. The company name we came up at the beginning is ‘Greta Thunberg’s Fanclub’.

Greta Thunberg is a globally known environmental activist who focuses most of her campaigns on climate change. At 16 years old she has achieved quite a lot as well as TIME’s ‘Person of the Year’ award. Our group thought this was an appropriate name for our company given her links to climate change and global warming and also the fact she is part of the generation of youth which prompts inclusivity of people who admire her which is mostly young adults and teenagers.

• Stage 1

  

  For my company emblem my initial idea I that I wanted my emblem to resemble a patch that would look like it was sewn or embroidered onto a piece of fabric. I used a pine tree as the image and made this using 3 triangles and two rectangles for the bottom of the tree. I also used the scribble effect in Adobe Illustrator to create this embroidered effect.

  It was in somewhat hard to come up with a simple image to represent something as complex climate change but I decided to go with a pine tree as I feel this reflects nature and the environment, the pine tree also symbolises longevity and wisdom which some people believe are traits of Thunberg’s Campaigns.

• Stage 2

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  I decided to expand my idea of the pine tree which looked woven to creating a scouts like-looking badge. The easiest way to do this was just create a circular badge and place the tree in the centre of the badge.

• Stage 3- Complete

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  I also ended up adding the text ‘Greta Thunberg’s Fanclub’ and warping the text so that it would fit the curvature of the circle.

  I used a light blue colour for the fill colour of the badge to portray a sky blue background and I used a bright, vibrant orange outline for the circle to provide some contrast from all the dark greens and browns in the centre of the circle from the tree.

I feel as the company emblem I designed is interesting as the idea to make it look like a Scout Badge implies some key values that the scouts uphold such as to care for the environment and cooperation. These values can then be linked with this emblem thus our company. In addition Greta Thunberg is a great role model to the younger generation and also a symbol of hope for our future which I believe is the basic premise of everyone’s Board Game which is that they ‘hope’ to educate people about the effects of Global Warming.